MIAMI GARDENS, Fla. (AP) — Dena Lowell typically employs about 12 full-time people to work in her restaurant and catering company.

That is, until Super Bowl week. She’s needed a lot more help over the last few days.

Lowell owns one of 188 companies in the South Florida area that were picked to help with various details of the Super Bowl. The NFL calls the program Business Connect, where companies with certified minority, woman, veteran, lesbian, gay, bisexual or transgender ownership are encouraged to apply and see how they can be involved with football’s biggest week.