Press

Super Bowl LIII Business Connect program seeking diverse businesses

By Cassidy Sparks  |  Apr 30, 2018

Super Bowl LIII is coming to Atlanta in 2019. According to the Metro Atlanta Chamber of Commerce, it will bring in $400M to metro Atlanta. If you have a small business, you have a chance to be a part of this monumental occasion. There’s a special program called the Super Bowl LIII Business Connect, which is the NFL’s Super Bowl and special event supplier diversity program.

Through Super Bowl LIII Business Connect, local business owners from diverse communities have the opportunity to compete for contracting opportunities that will be generated by Super Bowl LIII. Super Bowl LIII Business Connect focuses on creating networking, educational and other professional development opportunities for certified minority, woman, veteran and LGBT-owned businesses in the Atlanta area. B.J. Waymer serves as the leader of the NFL Business Connect program. She spoke with rolling out about her role and how small businesses can engage.