Business Connect


Business Connect is not your average supplier diversity program.

We designed it to address the barriers to access that limit contract opportunities for diverse business owners.

When we thought about how to design our program to be impactful for our clients and stakeholders, it became clear that we needed to address all sides of the equation. What do Tier I vendors look for when subcontracting for premiere sports and entertainment events? What do Tier II suppliers need to know about the special event procurement process that can help them be more successful at competing for and winning contracts?

We designed Business Connect to address both of those questions and to address the barriers to access that limit contract opportunities for diverse business owners.

We provide prime sports and entertainment event vendors with a tool we call the Business Connect Resource Guide. It is a market-specific, specially curated list of experienced, talented, and certified subcontractors that provide the event production skills and resources needed to build large events.

In every market where we’ve worked, we’ve found that our Tier II suppliers are highly qualified business people who understand how to integrate their team’s skills into the sophisticated, and often complicated, multi-level event production process. Our role is to train our member companies to compete on the highest levels. We do that through business development workshops designed to grow their business acumen and networking events that offer ongoing contract opportunities beyond the events we serve.

Business Connect is a relationship business built on engagement, transparency, and trust.

We hope to connect with you soon.





Business Connect Clients

LASEC logo

Business Connect was first introduced to Los Angeles during Super Bowl LVI. Because of its success and impact on local diverse suppliers, the Los Angeles Sports & Entertainment Commission secured the rights to the program to be the official supplier diversity program of the Los Angeles Sports & Entertainment Commission (LASEC). The LASEC Business Connect program has two primary goals: (1) to link diverse Los Angeles suppliers to contracting opportunities related to major events and (2) provide professional networking and development programming for all member businesses.