LAS VEGAS (KLAS) — It was a packed room inside the LINQ hotel, where the Las Vegas Super Bowl LVIII host committee brought businesses all over the valley to increase their visibility and teach them how to market on social media ahead of the big game.
Kylie Callura, manager of social content and production for the National Football League, said partnering with local business owners gives them more networking opportunities leading to more revenue.
“I think it’s a really great opportunity for Vegas in general to have the Super Bowl and I think it really provides an opportunity for small businesses that may or may not be so closely tied to football itself — but they can take part of the culture around the game whether that be in the fashion space or the food space,” Callura said.