B.J. Waymer Associates, Inc. is a boutique cause-marketing and communications firm specializing in corporate social responsibility ideation, project development and execution, including local market and national special events. Waymer Associates' primary clients are NBCUniversal and the National Football League. As a CSR consultant for NBCU, B.J. Waymer works with internal teams to lead national pro-social initiative development and implementation; she is also charged with mentoring NBCU's CSR staff. BJ serves the NFL as a special project producer for the Super Bowl and Pro Bowl to provide fan engagement outreach program creation and implementation in key markets. She is also the strategic consultant for NFL Charities. Waymer Associates has project relationships with Sprint, Procter & Gamble, Canon, professional athletes, and nonprofit agencies including the American Heart Association and United Way.
